Unlocking the power of keratin: the path to healthy, shiny hair
What is keratin?
Keratin is a natural fibrous protein composed of long chains of amino acids folded into a helix. It forms the main structure of skin, hair and nails. Essential for the structure and strength of hair, keratin is a crucial element in its health and beauty.
A healthy, balanced diet, adequate hydration and daily physical activity are three key factors in maintaining proper levels of keratin production and promoting healthy hair. In contrast, stress, alcohol and smoking, poor nutrition, aggressive treatments and excessive use of heat contribute to keratin loss. As a result, hair will appear brittle, frizzy and prone to split ends. Let’s discover together the benefits of keratin, and how to make the most of it with specific treatments.
Keratin hair treatment
Keratin treatment is one of the most popular treatments in salons due to its undoubted benefits. Keratin hair treatment regenerates the hair fibre from the root and repairs damage caused by weathering and styling, making hair stronger and more resilient. Keratin also revives colour and intensely nourishes the hair, leaving it soft and shiny.
Perfect for fighting frizz, the keratin treatment gives hair radiance and ensures a perfect smoothness. Smoothing keratin, a reconstruction treatment developed in Brazil in the 2000s, modifies the hair structure to make it perfectly smooth. This semi-permanent treatment can last up to 4 months, depending on how often the hair is washed.
There is also anti-frizz keratin, which does not affect the structure but eliminates frizz and makes the hair shiny and silky. While the straightening treatment is not suitable for all hair types, particularly those that have already been treated, the keratin-based anti-frizz restructuring treatment is safe for everyone and particularly recommended for damaged or broken hair.
Keratin products: shampoos and conditioners
To maintain the benefits of the keratin hair treatment, it is recommended to use products such as keratin shampoos, conditioners and masks. This way, the effects of the treatment will be prolonged and the hair will remain nourished and protected for a long time. These keratin products are gentle on the scalp and suitable for daily use, making the hair stronger, easier to comb and softer to the touch.
The use of keratin in hair care can really make a big difference. Whether you choose a professional treatment or specific products such as keratin shampoo and conditioner, the benefits will be evident. Your hair will be stronger, shinier and more manageable, giving you a healthy, radiant appearance.