Effective communication in beauty salons: some tips for the hairdressers!

Why is it important to have a precise communication strategy in the salon? Why is it so important to be able to understand the client and work on the emphaty?
Let’s look together at some useful suggestions! And remember: always work on yourself!

Empathy

Knowing how to create a personal connection with the client is extremely important: he trusts you and you have to live up to it ! After all, the beauty professionals are among those few people whom the clients let into the circle of physical intimacy: this is certainly an advantage, but with this also comes a heavy responsibility.
To empathize, stop talking about yourself, but take a sincere interest in the client and the person who is relying on you. Ask relevant and constructive questions. Make the client feel comfortable and pampered, make them feel centered and understood.

The smile

Be positive! Those who maintain a positive and welcoming disposition are able to attract other positive people. Don’t complain, learn not to be negative, know how to handle unfavorable situations. All this will help create a cheerful and favorable environment within the salon with the team and clients.
Be gentle. “Every person you meet is fighting a battle you don’t know anything about”. Be kind. Always” (Platone).
Keep yourself focused and neutral by trying to keep the focus on the client without venting about your personal life or engaging in negative discussions.

Be interesting

Stay up-to-date on current events and trending topics. This way you will have no problem engaging in any kind of conversation and appear interesting. Keep away from topics that may be out of place or make you feel uncomfortable. Some people are more reserved; learn to understand silences and modulate the conversation as well.
It is necessary for a hairdresser today to become a consultant to the client, to delve into topics regarding hair, skin etc. and to know how to best recommend the treatments and products that are best for him.

The salon says so much

The salon communicates a lot, it is your calling card! Keep it tidy, clean, fresh. Visual communication in the salon i salso important: the showcase, the lighting, the arrangement of the products, the marketing materials, the decor. Everything can help you communicate best, transmitting your values and your professionalism.